08Aug

How to use the power of Storytelling for business

August 8, 2017

In 2006, Apple launched an ad campaign called ‘Get a Mac’ with a series of short videos on the hot debate of ‘Mac vs PC’. These videos were not about configurational comparisons or performance analysis of the two devices, but about simple quirky, and funny stories about petty conversations between a personified Mac and a

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22May

How to use Colors for Vector Design

May 22, 2017

People often decide whether they like what they see, in a matter of seconds. Studies suggest that 70-90% of this decision is based totally on color. Color plays an important role in how people absorb content as every color carries a unique emotional rapport with it. Whether the design should be friendly or corporate, warm

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