Blogs

Customer: MYParliament Modern Youth Parliament Fellowship Program is a platform where the youth of India gets a chance to understand the governance and the public policy so as to get involved in the policy making process and play their part to shape a better India. Our team was tasked to present their idea through a visual treat. So, let’s take a look at the thought process and the challenges faced while working on the video for this project. Enter Kinetic Typography Jotting down the idea in form of a crisp script lead us to a thought of choosing a medium to bring out the best of it. After discussions and a lot of thinking, we came up with an idea of giving a kinetic typography treatment to the whole concept. Now, the question arises is Why Kinetic typography? Well the famous saying is,  “Typographical design should perform optically what the

‘Video is the most powerful tool to connect with your potential customers’. While this is perhaps the most cliched thing you might read on the internet lately, as a marketer, you somehow understand that it is true. Now, the question lies in what type of videos can work best for your business. Is a live-action shoot better or would animated videos convey your story more effectively? While it is not a very simple to answer question, animated videos do present a strong case because of the following reasons: Abstraction from unnecessary details Imagine a scene where your see a mobile phone on screen. A lot of thoughts might go across your mind. What is the make of the phone? What is the configuration of the phone? How much might be the cost? Now imagine a simple smartphone illustration. The only thing that comes to your mind is that it is a phone