Choosing the right creative partners for your business could be a tough task. The more choices you explore the more confused you get. Amidst all the options and proposals you come across, the question that keeps you sleepless at night is which of these agencies will do the job well and bring in maximum ROI
In 2006, Apple launched an ad campaign called ‘Get a Mac’ with a series of short videos on the hot debate of ‘Mac vs PC’. These videos were not about configurational comparisons or performance analysis of the two devices, but about simple quirky, and funny stories about petty conversations between a personified Mac and a
People often decide whether they like what they see, in a matter of seconds. Studies suggest that 70-90% of this decision is based totally on color. Color plays an important role in how people absorb content as every color carries a unique emotional rapport with it. Whether the design should be friendly or corporate, warm
In today’s internet world, video marketing is easily the smartest way to convert your online audience into loyal customers. As per a recent report, by the end of this year, online video will account for 74% of all online traffic. Content marketers are realizing this huge potential of reaching out to the world through online
2016 was an exciting year for the Video communication space. As per a recent report one-third of all online activity is spent watching videos. With constant innovations in video creation and publishing technology, overwhelming mania of social platforms, and increasing internet bandwidths, the video will continue to be the most effective medium for brands to
According to a study conducted by Forrester Research in 2009, one minute of video is worth 1.8 million words. That is a lot of information closely packed in an easy-to-consume packet. As an online marketer or a business head, embracing videos to engage your internet audience is surely at the tip of your tongue every
Customer: MYParliament Modern Youth Parliament Fellowship Program is a platform where the youth of India gets a chance to understand the governance and the public policy so as to get involved in the policy making process and play their part to shape a better India. Our team was tasked to present their idea through a
‘Video is the most powerful tool to connect with your potential customers’. While this is perhaps the most cliched thing you might read on the internet lately, as a marketer, you somehow understand that it is true. Now, the question lies in what type of videos can work best for your business. Is a live-action
