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In today’s internet world, video marketing is easily the smartest way to convert your online audience into loyal customers. As per a recent report, by the end of this year, online video will account for 74% of all online traffic. Content marketers are realizing this huge potential of reaching out to the world through online videos. However, while conceptualizing a marketing video the biggest challenge you face is to strike a balance between telling a story and highlighting the key propositions of your offering. While internet audiences love those powerfully emotional or rib-tickling hilarious stories, sometimes it is also essential to be direct and inform your audience about your awesome product features. It is a tough call, right? So, where do you draw that fine line? The answer lies in a carefully designed video strategy that targets your potential customers at their exact stage in the buying process. Yes, there

2016 was an exciting year for the Video communication space. As per a recent report one-third of all online activity is spent watching videos. With constant innovations in video creation and publishing technology, overwhelming mania of social platforms, and increasing internet bandwidths, the video will continue to be the most effective medium for brands to reach out to their online audience in 2017. However, there are some trends in this space that you should definitely explore in the coming year to take your business to a new level. Storytelling will take over There hasn’t been a time earlier in history when we have been more over-communicated. Stories that connect with your audience’s emotions will help you stand out from the ocean of content being published on the internet every day. People will not be too keen to know why your product’s features are awesome. If you tell them something interesting,

According to a study conducted by Forrester Research in 2009, one minute of video is worth 1.8 million words. That is a lot of information closely packed in an easy-to-consume packet. As an online marketer or a business head, embracing videos to engage your internet audience is surely at the tip of your tongue every once in while. However, the tough question lies in deciding the type of videos that would work best for your case. Here are three types of videos you can consider to transform your reach among the online audience. Short films Explainers Snackables Here is a brief note on the 3 types and how to use them. [/av_textblock] [/av_three_fifth] [av_fifth] [av_one_ffifth] [avth] [avifth] [av_t’ animation=”][/av_one_fifth] [av_threor=”] Short films (Typical-length: 2-3 minutes) People love to see and share stories that trigger a strong emotion or cater to their intellect in a completely fresh way. Brands have been