2016 was an exciting year for the Video communication space. As per a recent report one-third of all online activity is spent watching videos. With constant innovations in video creation and publishing technology, overwhelming mania of social platforms, and increasing internet bandwidths, the video will continue to be the most effective medium for brands to reach out to their online audience in 2017. However, there are some trends in this space that you should definitely explore in the coming year to take your business to a new level.

Storytelling will take over

There hasn’t been a time earlier in history when we have been more over-communicated. Stories that connect with your audience’s emotions will help you stand out from the ocean of content being published on the internet every day. People will not be too keen to know why your product’s features are awesome. If you tell them something interesting, a subtle brand injection won’t be a bad idea.

Snackable Videos will rise

The attention span of millennial users has gone down drastically in the last few years. You can’t risk boring your audience with long boring videos anymore. With social video sharing going big with platforms like Facebook, Instagram, and Snapchat you might want to consider short, quirky, and fun videos to engage your online audience.

Multi-video Campaigns will win

The Internet is replacing Television today. Your audience is constantly looking for new content for ‘Infotainment’ on multiple devices. This mania and anticipation to consume more content can create video campaigns a successful marketing tactic for businesses. If they know that something interesting could be coming their way, they will surely keep looking out.

Videos will replace PPTs

If your business presentations are often overloaded with information, then you might want to consider videos already. Companies will be spending a lot of thought and effort on effective internal communication techniques to ensure higher engagement, clarity, and information retention.

Sales will be videofied

The challenge faced by big organizations today is to ensure a consistent and effective pitch of their offerings through their sales staff. With on-field forces equipped with multi-media devices, companies will invest in ‘videofication’ of product catalog.